About Tropos Brand Consulting
Meet Mike, Tropos’ one-man band & craft-beer connoisseur
Mike Kallenberger started Tropos Brand Consulting in 2010 with a new vision of craft-beverage brand strategy that bridges the analytical rigor of big brewers with the instinctive and creative approach that craft brewers thrive on.
As a one-man operation, Mike balances agility and intuition with systematic approaches that aren’t dependent on elaborate and expensive cookie-cutter processes. He has over 40 years of experience in the beer business, including multiple decades working at Miller Brewing Company. He’s also served as an expert witness in numerous trademark cases and other beverage litigation.
As a six-time speaker at the Craft Brewers Conference and the author of more than two-dozen articles for The New Brewer, he’s a recognized expert on craft beer drinkers, brands, and culture. Mike lives in the Greater Milwaukee Area and teaches a class on The Global Consumer at the University of Wisconsin.
Know your audience. Know your brand. Sell more beer and beverages.